A startup is not just a business. It is community. It is people coming together to change the world for better. The social impact of a startup matters as much as its economic prospects.
Startup teams must believe as much in the potential for profit as in their ability to bring about greater good.
A startup needs have as much faith in its core mission and goals as responsibility toward society and community.
The values, ethics, culture and belief-system of a startup are just as fundamental as the entrepreneurial energy, business model and technology.